PRIVACY AGREEMENT AND USAGE TERMS

Most recent revision: May 12, 2025

1. Policy Introduction

This document outlines the approach Dice Merge takes to gather and manage personal information when you engage with our mobile gaming platform ("the Game"). As a free-to-play title offering optional purchases, we utilize certain user information to enhance functionality and maintain service quality.

Periodic updates to this agreement may occur. Significant alterations will be indicated by adjusting the revision date above and may involve additional notifications or consent requests. We recommend reviewing these terms periodically to remain informed about our data practices.

2. Information Gathering

User-provided details

This agreement exclusively governs the Game. Interactions through our website or other channels fall under separate privacy documentation.

Automatically collected data

During Game usage, we automatically capture general information such as:

  • Age verification: The age information you provide during initial setup
  • Activity logs: Details about your Game interactions, device specifications, accessed features, connection times, and network address
  • Device characteristics: Technical specifications, unique identifiers, notification tokens, network details, and regional settings
  • Usage patterns: Records of virtual and real currency transactions along with digital item acquisition

Third-party sourced information

When accessing the Game through external platforms like Facebook or Google, we may receive limited profile details as permitted by those services' authorization protocols.

By utilizing third-party login methods, you confirm compliance with those platforms' terms and verify you meet their minimum age requirements.

3. Utilization of Data - Objectives and Legal Foundations

We process your information for specific purposes aligned with legal requirements:

Age verification

serves these functions:

  • a. Determining applicable data protection obligations based on whether you are a minor or adult, as mandated by GDPR Article 6(1)(c)
  • b. Analyzing usage trends and activities to enhance your experience, justified by legitimate interests under GDPR Article 6(1)(f)

Activity, device, usage, and consumption data

are utilized for:

  • c. Delivering requested services and related communications
  • d. Maintaining Game functionality and sending technical updates
  • f. Providing relevant Game updates and information
  • g. Personalizing content and features
  • h. Evaluating usage patterns and engagement metrics
  • i. Displaying age-appropriate contextual advertisements

These activities are supported by legitimate interests in service improvement under GDPR Article 6(1)(f).

Third-party sourced information

facilitates:

  • k. Service delivery as required by contractual obligations under GDPR Section 6(1)(b)
  • l. Combining data sources to better understand user preferences
  • m. Distributing relevant Game updates

Processing aligns with legitimate interests in service enhancement under GDPR Article 6(1)(f).

We limit data processing to what's necessary for stated purposes.

4. Data Retention

We maintain personal information only as long as required for Game functionality or other specified purposes, unless extended retention is necessary for legal compliance or claim management.

Information is deleted or anonymized when no longer needed, typically within three years after your last interaction with our services.

5. Information Disclosure

We may share information with these categories under GDPR Sections 6(1)(b), (c), and (f):

  • Social platforms when using sharing features
  • Third parties during business transitions or when legally compelled
  • Authorities to address policy violations or safety concerns
  • Other players for features like leaderboards when using social logins
  • Advertising partners for contextual promotions (including device identifiers). With explicit consent under GDPR Section 6(1)(a), we may share advertising IDs for personalized promotions. Our advertising partners include:

Third-party data handling is governed by their respective privacy policies.

We engage service providers for technical operations including hosting, analytics, and login systems.

6. Young Users' Privacy

Our Game serves a general audience. Initial age verification ensures compliance with regulations. Based on this information and device settings, we avoid processing behavioral advertising data for underage users as defined by regional laws.

Should accidental processing of such data occur, we will implement corrective measures promptly upon discovery.

For additional inquiries regarding privacy practices for minors, contact us at tocontact@easysipgame.com.

7. International Transfers

Certain circumstances may require transferring your data to U.S.-based recipients, which the European Commission considers a non-equivalent jurisdiction.

Such transfers occur only when recipients implement appropriate safeguards aligning with this agreement and applicable laws.

Transfers occur under these frameworks:

  • Privacy Shield certification (viewable at www.privacyshield.gov), or
  • Commission-approved standard contractual clauses providing adequate privacy protection (copies available upon request)

8. Protection Measures

We implement reasonable safeguards to prevent information loss, theft, misuse, and unauthorized access or alteration.

9. User Entitlements

To exercise these rights, contact us at any time via tocontact@easysipgame.com.

We respond to requests promptly, typically within one month, though complex cases may require up to three months as permitted by GDPR Article 12.

Access requests

You may request details about our processing activities under GDPR Article 15, including:

  • Processing objectives
  • Data categories involved
  • Recipients of disclosed information
  • Planned retention duration

You may also request copies of processed data, subject to intellectual property restrictions.

Objection rights

You may object to processing based on legitimate interests under GDPR Article 21. We will cease such processing unless compelling overriding grounds exist.

You may opt out of marketing communications at any time, which will terminate your Game access.

Correction and deletion rights

You may request inaccurate data correction under GDPR Article 16.

Data deletion may occur under these circumstances per GDPR Article 17:

  • Information is no longer necessary for its original purpose
  • Consent withdrawal without alternative legal basis
  • Successful objection without overriding grounds
  • Legal obligation requiring deletion
  • Unlawful processing
  • Collection related to information society services

Deletion rights may be limited for legal compliance or claim management purposes.

Processing restrictions

You may request processing limitations under GDPR Article 18. When restricted, we only process data with consent or for legal claims.

Consent withdrawal

You may revoke processing consent at any time under GDPR Article 7, which will terminate Game access. Withdrawal doesn't affect prior lawful processing.

Data portability

You may receive your provided data in a structured format for transfer to another provider under GDPR Article 20 when processing relies on consent or contract performance.

10. App Alerts

With your consent, we may send Game-related notifications, updates, promotions, and service messages to your device. These can be disabled through your device settings.

11. Inquiries and Concerns

Contact Dice Merge at:

Email: tocontact@easysipgame.com.

Privacy concerns may be directed to the relevant regulatory authority.